Connecting with your customer base through email is free, easy, and effective. You can reach an impressive number of readers with just the click of a button. However, it can be difficult to engage the recipient of your email and encourage them to be active customers. Read on to discover the 3 most creative and simple marketing tips that will help you communicate effectively with your audience.
Subject lines matter
The biggest problem an email marketer faces is simply getting their email read. The vast majority of large companies, small business, and independent entrepreneurs send through regular emails to their subscription base. Many of these emails are never opened and the high volume of material that you send through will often lead the customer to unsubscribe from the mailing list and promote negative feelings towards your business.
But how do you get your viewers to read your emails? It all starts with the subject line. The more direct, honest, and succinct you can be in your subject line, the better. Usually, if you choose the most interesting, intriguing, or memorable part of your email in the subject line, more people will be curious and click on it.
Another technique that is widely used is emojis. According to Campaign Monitor, the companies that included emojis in the subject lines saw a 45% increase in the rate of people opening the emails. The use of emojis often make your emails feel casual, accessible, and friendly, all three things which will entice your readers to find out more!
The secret is to strike a balance and experiment with a few different techniques until you find the one that resonates with your audience.
Value is the key.
In each email, you send to your customers make sure that you offer something of value. Whether it’s an interesting article, a discount offer, a fun video, or something free, your customers will be more likely to open your emails if there is something that they can benefit from.
Keep it short and sweet!
The aim of a successful email is to encourage the reader to click through to your website, article, or deal. With this in mind, keep the content of your email short and to the point. The average length of an effective email is approximately three sentences, and this will be long enough to summarize your offer and encourage your readers to continue on to your website.
In addition to that, the use of dedicated email marketing software such as EMMA can significantly improve your results, and help you save tons of time in the process.
By following these easy steps, you will make sure that your email marketing reaches your customer base effectively!
say it, nessie 